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Aqua Miami Hotel reclaims surf as culture, lifestyle, and movement. The challenge was to update this vintage imagery and transform it into a contemporary, fresh, and accessible identity, aligned with Miami’s vibrant energy.

We built a dynamic visual identity with a color palette inspired by the ocean, the local landscape, and classic surf graphics, combined with clean typography and fluid compositions.

The result is a fresh and recognizable aesthetic that connects past and present, projecting a brand that feels alive and in motion.

Aqua Hotel connects today’s hype with vintage references from when surf became more than a sport. A whole movement.