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Yurbban Hotels x
Flax & Kale
BRAND EXPERIENCES
CO-BRANDING ACTIVATION
SOCIAL MEDIA CONTENT
PHOTO & VIDEO BY ALBA BOUVIER
The first Sup Yoga experience in a hotel pool in Barcelona, conceived as a special end of summer activation in collaboration with Flax & Kale.
The experience was designed as a complete ritual: the space is transformed and the pool becomes a setting for wellbeing, movement, and connection. The collaboration is rooted in shared values and integrates organically, without forcing the narrative.
A session that brings together wellbeing, community, and brand in an unexpected and relaxed setting, turning the end of the season into a conscious and memorable moment.


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