Native by Yurbban was born as a natural extension of the brand. A gin created in collaboration with La Destilateca, a local distillery, inspired by one of the hotel’s most recognizable elements: its scent.

The project is built around a clear concept: synesthesia. Translating a sensation, scent, into flavor, image, and experience. The aroma that accompanies the stay becomes a product, expanding through a coherent identity and narrative.

A communication plan was developed to support the launch across different touchpoints, along with a presentation event conceived as a sensory experience. Space, storytelling, and content work together to activate all the senses and strengthen the emotional bond with the brand.